Rational and creative thinking for business innovation.
How do successful organisations maintain their edge despite of change and unexpected shifts in the environment?
Conventional strategic thinking theories offer us the rationality of competitive advantage, but they fall short to suggest innovative ways to achieve novel and sustainable advantage.
Design thinking (not to be confused with industrial design) offers us a process and a toolkit to identify unarticulated customer needs and to create innovative solutions around them.
- Strategic Design combines the rationality of strategic thinking with the creativity of the design process. -
This short introduction to Strategic Design is free and aims at starting a conversation in management on how to apply the principles and the tools of Strategic Design to create solutions (products and services) enhancing the lives of people while fostering the strategic sustainability of an organisation.